Grand Opening of Laduree Sydney 11th Sept 2012

Everyone who knows me knows of my Macaron obsession. My pursuit of the perfect macaron ever since my first taste of the Laduree macaron 7 years ago on a visit to Paris.

Sydney has had macarons but never any that could compare and I was not let down upon my first taste last tuesday 11/9/12. 

My obsession has lead to my literally resulted in me "stalking" the site and tracking its progress weekly. (Acutally twice weekly ;) - sad but true).

So I'm going to share with you the "Birth" of Laduree Sydney.

11th August - The site ? Level 3 Westfield Sydney. 

Hubby and I were guessing the possible "spots" circling level 3.

11th August the "Kitchen" site.

14th August signage goes up - I'm overjoyed the "rumors" are true and the site is confirmed!

I wont' bore you but here is a mash of images over the next couple of weeks.

30th of August - the Laduree sign goes up !! Its hand painted and absolutely fabulous. 

That Laduree green its like the "Tiffany blue" of the macaron / French pastry world - perfect branding.

There was not much to take of the Kitchenette area - just to say the day before opening (10th Sept) they were still frantically putting up the doors etc.

Hubby was taking me on a shopping escapade on the monday for my birthday. And the best part was finding out they were opening. There was action on all fronts. We managed to extract from the somewhat stressed I assume managers (very French) that they were opening the next day. In fact they were face to face conducting interviews only on the monday for staff!? 

The opening day 11th Sept 2012 - The man on the phone must have been one of the head patisserie managers. He was conducting the interviews. The man who ran all things on opening day.

My hubby and I invested ALOT of time there on the opening day to ensure we were one of the FIRST customers. This paid off as we were the FIRST TO BE SEATED at LADUREE SYDNEY!  We were well entertained for the hours we spent hovering. Watching how everyone was abuzz with excitement and nerves. A lot interest was gathering and people were hovering.        

                                                   

Oh the wonderful little morsels them selves - Oh so wonderful!! 

A snapshot of the other products, chocolates, sweets, there are also jams, bags, teas, perfumes, books the list goes on and the bank balance can shrink dramatically!

A note the opening day saw all who purchased macaroon go home with the "collectors edition" boxes for all macarons of any amount. I realize now that you have to pay up to from $5.00 AUD for the collectors box if you do not purchase over a set number (I think is 8-10 macaoons).

I love the tea settings too the pink is perfect ! The bottom of my tea up still had the sticky label mark on it! Ha so so "fresh". I will return and try and get some better snaps with my SLR. All shots were done on my iphone which was running low on batteries from all my "snapping". 

Well I will stop my rambling now and end with the image below.

Flirty gorgeous and girly girls and boys must go.

Enjoy XO

A baptism, A birthday and Laduree launch

Well it certainly has been a wonderful week for me. Lots of activity going on in work and home.
Baptism a birthday and finally the long awaited opening of Laduree!

My little toddler was finally was baptised. She was gorgeous, she was in what she called her "big white dress" and it was her "big day". Well behaved she managed to hold her self quite well during the whole ceremony, I was a most impressed!

I had conferences to attend on the friday and saturday with a hectic mad work schedule I had to outsource a lot of the catering for the baptism on the sunday. Thank goodness of my super helpful parents, sister and her BF and my hubby we managed to still pull of some kind of a dessert table for the baptism celebration.

Simmone Lougue sweet tarts

Handmade marshmallow and chocolate cup mushrooms made by Moi!

Mak Mak Mini Macaroons - no Laduree as yet!

Berry baskets

Earlier in the week my birthday was fabulous we celebrated in style with Mum & dad baby sitting we hit the town shopping and found out Laduree was opening! My husband cheekily tells me it was all arranged by him ;). Luckily he had the launch day (Tues 11th Sept) off as well so we could hover for the opening. 

We were told they were to open at 9.30am so I dragged toddler and hubby out of bed to arrive at 9am that morning. They were not ready quoting 12pm so then we came back at 11.30am .. informed opening delayed till 1pm. We went back at 12.30 delayed to 2.30pm due to IT glitch. Crowds were gathering and we just hung around anxiously hoping to be one of the first to be served!

Finally the launch opening at around 2pm !! I was in heaven hubby and I were the FIRST ones to be seated in the cafe of Laduree Sydney !!

I will blog my Laduree opening day experience in more detail soon. I'm still on laduree clould 9!

xoxo

Laduree Sydney Opening

We went to visit the Laduree shop front yesterday as part of my toddler free birthday shopping escapade.

I was so overjoyed to see a frenzy of activity from IT guys doing test runs & managers doing staff interviews to last minute touches being done to the kitchen area!

For my birthday my fabulous hubby has spoilt me with a pair of shoes & tells me he arranged the almost perfect timing of the opening ;)

Well I'll be the in just a few hours for the opening, but my little daughter might just be a little late for her ballet class :) It's been over 7 years since my first taste of Laduree and the start my Macaron obsession.

Laduree Sydney opening 11/9/12 at 9.30 am level 3 Westfield Sydney.

I will post updates on the opening soon. Until then ... XO